Thomson brand forays into India in TV & Large Appliances market

 Thomson, a Technicolor group brand, today announced the launch of Thomson LED TVs and Large Home Appliances in India. Thomson products will be manufactured at the state of the facility located in Telangana, India with a total investment of Rs.300 Crores over a period of two years by Resolute Electronics India. This investment will help increase the existing production capacity of LED TVs and set up the manufacturing of large home appliances including Refrigerators, Washing Machines and Air Conditioners. The facility is expected to provide an additional direct employment of more than 500 people.

The Thomson branded LED TV product range was inaugurated by Sri K Taraka Rama Rao, Hon’ble Minister to Panchayat Raj & IT, Telengana, India and Ms. Manuele Wahl, Senior Vice President, Technicolor.

Besides the popular range of Thomson LED TVs, a new exciting range including SMART and UHD LED Thomson TVs will be launched by the festival season. In addition, a range of large home appliances will also be introduced. With this launch, the Thomson brand showcases its commitment in providing the Indian customer with fashionable and ergonomically designed consumer electronics and durables. These products with advanced features and latest technologies, will be available at affordable prices.

Speaking at the launch, Sri K. Taraka Rama Rao, Hon’ble Minister to Panchayat Raj & IT, Telanganacommented, “It gives me great pleasure to know that Thomson, a prestigious international brand, has chosen Telangana as its manufacturing and distribution base. These manufacturing initiatives will generate direct and indirect employment through the development of the Consumer Electronics Ecosystem.”

Thomson LED TVs will be manufactured at Resolute’s state-of-the art manufacturing facility at Hyderabad. Resolute has signed an exclusive agreement with Technicolor S.A. that will enable the company to use the Thomson brand for the LED TV range and other large home appliances.

A. Gopal Krishna, CEO, Resolute Electronicsremarked, “With a planned investment in marketing, product development, and state of art manufacturing facility in Hyderabad, we aim to achieve a market share of 5+% by end of 2016.”

Manuele Wahl, Senior Vice-President, Technicolorcommented, “India is a huge consumer market of USD 12.5 billion per annum, and is growing at a CAGR of 10% since 2010-14. It is poised to become one of the top five largest markets in the world and we are happy to launch the Thomson brand to offer the best in class technology and innovation in home entertainment to the Indian consumers.”

Biren Ghose, Country Head, Technicolor Indiaadded, “With the advent of the ‘screen-age’, the technology frontiers of our products provide an unrivalled experience for the new age consumer.  Every Indian can now enjoy their favourite entertainment program which will be more vibrant and life like! Thomson products are intelligently designed and favourably priced to succeed in this market.”

About THOMSON brand
With a rich heritage stretching back for more than 120 years, THOMSON brand has been part of the world’s greatest technological revolutions with an unwavering dedication to making innovation accessible to all.

THOMSON's mass-market product offer includes television, audio-video, telephony, computers and tablets, connected devices, home automation & security, small & large appliances, healthcare and well-being equipment. 

The THOMSON brand's innovative products are acknowledged for their quality and cutting edge design and technology, with high-end features and ease of use.

That's why successive generations of families around the world continue to place their trust in THOMSON for home entertainment and comfort.

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